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7:34pm on Tuesday, 26th January, 2016:

Not Yet Late


Ever since my birthday, the ads in my Facebook feed have started to be about life insurance, pre-paid funerals and health cover. I think maybe the 55/56 boundary triggers some kind of "sudden awareness of own mortality" checkbox for advertisers.

Nice try, advertisers, but I still think I'm going to live healthily forever, so your messages are wasted on me.

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Copyright © 2016 Richard Bartle (richard@mud.co.uk).