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6:35pm on Thursday, 14th June, 2012:

Inflated Player Numbers


Virtual World developers often like to talk up the size of their user base, in order to appear more popular than they really are. For example, Second Life used to give out figures saying how many residents it had, where "resident" meant something like "login IDs for SL ever created". Using this kind of metric, the longer that your virtual world has been around, the larger the user base appears to be.

Sometimes, however, this can backfire, as in this line from a BBC story about paedophiles playing Habbo Hotel: "It said that the firm currently has 225 moderators for a community of 250 million users."


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Copyright © 2012 Richard Bartle (richard@mud.co.uk).