The everyday blog of Richard Bartle.
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8:37am on Friday, 25th September, 2026:
Weird
I saw this stand in Sainsbury's yesterday:

I recognise the name Fudco. It's the spoof title given to a fictitious media conglomerate invented by Randy Farmer and Chip Morningstar, who developed the first-generation virtual world Habitat (still playable, as NeoHabitat).
I wonder how much the Indian food company would pay for https://www.fudco.com/.
I wonder if they know the fictitious company's name came from "fear, uncertainty and doubt corporation".
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Copyright © 2026 Richard Bartle (richard@mud.co.uk).