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4:48pm on Thursday, 1st October, 2009:

For Life


This advertising campaign has been ongoing for a couple of months now:

I have to say, I'm surprised the Advertising Standards people haven't weighed in, on the grounds of dishonesty: your free texts for life stop when you don't top up £10, which hardly seems to qualify as "for life".

Maybe they decided to let it run its course in the believe that no-one could possibly be so stupid as to fall for this kind of blatent trick...

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Copyright © 2009 Richard Bartle (richard@mud.co.uk).