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9:02am on Thursday, 29th January, 2026:

Not Just

Weird

Marks and Spencer have this catchphrase they want us to associate with them. "This isn't just <product>: it's M&S <product>".

They've eased off on it in recent years, largely because people use it when M&S screw up. "This isn't just an Internet security issue: it's an M&S Internet security issue".

That hasn't stopped them from putting up signs like this in their stores:



The white lettering on the black background makes it look like a protest message, telling us the food isn't just.

No Fairtrade designation for your food, then, M&S!




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Copyright © 2026 Richard Bartle (richard@mud.co.uk).