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9:46am on Wednesday, 12th June, 2013:

Paper Available


After discovering the hard way that my web site host had changed my FTP login details without telling me, I've finally managed to upload the slides of the talk I gave in Hong Kong here. There's also a short paper here that gives a few more details (as the talk was only 20 minutes).

The thrust of my argument is that because MMOs cost so much to make, developers had to widen the net to pull in more players, which they did by targeting an ever-more casual audience. This had the effect of losing them their core audience, which wouldn't be so bad except that the casual audience they gained instead finds phone, tablet and social website games just as appealing as MMOs, so they're disappearing too.

I do explain how to fix this, but I don't suppose anyone is going to be brave or desperate enough to try it...

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Copyright © 2013 Richard Bartle (richard@mud.co.uk).