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9:02pm on Thursday, 10th July, 2008:



I was chairing a conference in London today, and in introducing Justin Bovington of Rivers Run Red, managed to describe the new Google virtual world he's been working on in secret as Friendly. Its name is actually Lively.

Only, I keep thinking it's Friendly. Why do I keep thinking it's Friendly? It's Lively! I know it's Lively! Just, I keep thinking it's Friendly.

Augh! I'm going to call it Friendly again by accident and look an idiot, I just know it...

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Copyright © 2008 Richard Bartle (richard@mud.co.uk).