The everyday blog of Richard Bartle.
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3:15pm on Wednesday, 2nd July, 2008:
I was looking through some old papers today, and came across this piece of market research I conducted for MUD2. There's no date on it, but it would be 1985 at the latest (Simon Dally asked me to do it prior to our starting MUSE Ltd.).
What I did was ask a bunch of players what might influence their choice of which MUD to play. I sorted these out into categories, and got a list of 24 of them. I then put the list to the players in general, asking them to rank each one between -5 (hate) and 5 (love). The resulting average scores were then multiplied by 5 for some arcane reason of Simon Dally's, and rounded to the nearest integer. Some of the things they asked for were in the design for MUD2, so I marked these afterwards with a * (and all but one — conversing with mobiles — were implemented, too).
Here is the result:
|*||Conversing with mobiles||22|
|Cheap per hour to play||19|
|*||Messages to pick up later||15|
|*||Lots of rooms||14|
|Reputation of author||13|
|Cheap registration fee||12|
|*||Understand complex sentences||11|
|*||Lots of players||11|
|Speed of response||10|
|*||Free sample games||10|
|*||Long textual descriptions||9|
|*||Special offers for cheap time||9|
|Lots of books/documentation||5|
|What magazines said||3|
Referenced by Where I Work #7.
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Copyright © 2008 Richard Bartle (firstname.lastname@example.org).