The everyday blog of Richard Bartle.

10:01am on Sunday, 23rd January, 2005:

The Title


My 2003 book is entitled Designing Virtual Worlds. That wasn't what I wanted to call it, though: the original title was The Design of Virtual Worlds, but the publishers changed it. Their reason? "No book that has a title which starts with 'The' ever sells many copies".

Just think how much of a best-seller The Bible would have been if medieval printers had had today's marketing know-how?

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Copyright © 2005 Richard Bartle (richard@mud.co.uk).