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12:02pm on Saturday, 13th August, 2005:

Price Check


I was in Sainsbury's today, waiting patiently while a woman bought everything off the cake counter so I could ask the assistant there to slice some bread for me, and I noticed a bunch of "Price Check" signs hanging prominently around.

"Jacob's Creek chardonnay £5.94, Tesco £5.94, price check!"
"free range eggs 98p, Tesco 98p, price check!"
"Mr Kipling 6 cherry bakewells £1.04, Tesco £1.04, price check!"
"Ambrosia devon custard 61p, Tesco 61p, price check!"

What are they trying to say here? "Shop at Sainsbury's, it's no cheaper than Tesco's"?

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Copyright © 2005 Richard Bartle (richard@mud.co.uk).